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SAP Marketing Cloud

Integrated High-Performance Omni-Channel-Marketing-Suite

SAP Marketing Cloud combines the most important functions for a successful marketing and campaign management in one single solution:

  • (Big) data management
  • Customer journey analysis
  • Predictive analysis
  • Scoring models
  • Real omni-channel-capability in the in- and outbound area
  • High performance
  • Modern and intuitive UI (based on Fiori/UI5)
  • Segmentation and trigger-based, automated campaign management with real-time analyses
  • Social media listening and interaction

The solution provides various standard functions and can be customized. Marketing employees benefit from a comprehensive and effective tool to boost success sales. Gone are the days of non-integrated applications.

  • All functions are available: from data management to response analyses of campaigns

  • High integration with SAP and non-SAP applications

  • Standard integration, e.g. with SAP Commerce Cloud, SAP CRM, SAP Cloud for Customer, SAP ERP

  • State-of-the-art technical standards such as OData and web service

  • Easy-to-use data import options via SAP RDS (Rapid Deployment Services), OData services, CSV upload, ...

  • High performant thanks to HANA database

  • Various native HANA functions such as predictive analysis, search, text analysis

  • State-of-the-art and easy-to-use user interface